University at Buffalo - YouTube ad
As part of my work at ThriveDX, I created a YouTube advertisement campaign for a UX/UI course in collaboration with our customer - the University at Buffalo. Our goal was to convey a message that a positive user experience is an integral aspect of brand success.
Through the use of dynamic graphics, typography, and visual storytelling, I was able to demonstrate the relationship between user experience and the brand by showing that a good user experience can strengthen any brand.
As part of my work at ThriveDX, I created a YouTube advertisement campaign for a UX/UI course in collaboration with our customer - the University at Buffalo. Our goal was to convey a message that a positive user experience is an integral aspect of brand success.
Through the use of dynamic graphics, typography, and visual storytelling, I was able to demonstrate the relationship between user experience and the brand by showing that a good user experience can strengthen any brand.
Storyboard | Animation
Music: Envato elements
ThriveDX, University at Buffalo, 2021
